Why Story?

shutterstock_139317518Humans have been telling stories to share wisdom, teach values and provide a sense of identity since we first could speak. Stories speak to the heart - across all cultures and in all languages.

Today, we can combine storytelling with new media  to produce authentic, engaging content.

Because stories speak to us on the archetypal level, we can use story collecting to conduct deep research.

And, because people can identify with characters and because stories are easy to access, storytelling is an excellent internal communications  practice for team building and change management.

Stories are also a very powerful way to communicate one’s message effectively to audiences and to train skills such as listening, speaking and engaging.

Read more about the power of storytelling on our blog.




“These days, the message is the message. The medium is just the carrier.”

- Kirk Cheyfitz, CEO, Story Worldwide