Case Study: Story Training

shutterstock_71147521Client: Transparency International

The challenge: Raise profile of TISDA (Transparency and Integrity of Service Delivery in Africa) Programme

RC solution: We ran workshops in storytelling for advocacy - collection and telling - for all Programme Officers and National Officers of the eight TISDA countries at their 2009 annual meeting in Kampala, Uganda. We also conducted training in: Communicating with the Media, Social Media and Branding.

Outcome: Participants used the training to build and populate their programme websites.

Client comment: “…exceptional creativity and ability to deliver high quality communication strategy and products on time”

“Success in the information age demands that we harness the hidden power of stories.”

- Peter Guber, former chair of Sony Entertainment, Hollywood screenwriter