“Once a Truck Man, Always a Truck Man!”

Research photoThe challenge: Find out what would retain sales executives at a Fortune 500 trucking company that was losing market share and whose competitors were offering new product lines.

RC solution: Story focus groups – one each in CT, Durban and Johannesburg

Outcomes: The focus groups yielded rich, textured data in the vernacular.

Once analysed by our researchers, the findings were surprising (the sales execs were not planning on leaving but were indeed unhappy with certain organisational development issues.

We reported to client for almost two hours and presented original audio recordings, transcriptions, photos and a report with recommendations.

Client feedback: “I have nothing but gratitude …this work shows the power of narrative.”

Client: Achievement Awards Group