Roth Communications delivers world class qualitative research through combining best practice social science and the power of Story.

Our trained facilitators elicit stories to garner highly textured data on any issues required by client.

These could be simply to identify who is your audience: how do they see the world and what do they hear? or it may be to engage on a specific issue or concern.

Read more about our Storytelling Focus Groups.

We also offer Business Anthropology – conducting participant-observation in organisations.

Business anthropology is especially effective to assess programme and product interventions.

For an example of our work, please click here.

For more information, please email us on