At ROTH, we believe – and our experience shows – that organisational culture is built on what we call Narrative Intelligence™.
Narrative Intelligence™ can be defined as how well or how poorly organisations understand and employ narrative to:
align employees and other stakeholders with the organisational values, mission and vision;
attract and retain talent aligned with their strategic vision;
inspire suppliers, partner organisations, investors and other stakeholders to work with them;
enhance productivity – productivity aligned with the strategic goals of the organisation;
increase market share and sales.
The good news is that Narrative Intelligence™ can and should be regularly assessed and, where necessary, improved.
Contact us for more information.