Storytelling in Business

oldbooks226x154How many times have you been fascinated by a good story?

Think about this for a minute, because it may be more often than you think. How many times have you stayed up late reading a novel that you “couldn’t” put down, or watching a movie that you couldn’t turn off? How many times have you pushed yourself harder after hearing the story of someone else’s success, or changed your opinion after reading a convincing article in a magazine or newspaper?

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