Narrative research and communications solutionsNavigation
Client: Transparency International The challenge: Raise profile of TISDA (Transparency and Integrity of Service Delivery in Africa) Programme to people with little communications knowledge RC solution: We ran our Storytelling for Advocacy workshops for all Programme Officers and National Officers of the eight TISDA countries at their 2009 symposium in Kampala, Uganda. We also conducted training in: Communicating with the Media and Social Media Outcome: Participants used the training to build and populate their programme websites. Client comment: “…exceptional creativity and ability to deliver high quality communication strategy and products on...Read More
The challenge: Find out what would retain sales executives at a Fortune 500 trucking company that was losing market share and whose competitors were offering new product lines. RC solution: Story focus groups – one each in CT, Durban and Johannesburg Outcomes: The focus groups yielded rich, textured data in the vernacular. Once analysed by our researchers, the findings were surprising (the sales execs were not planning on leaving but were indeed unhappy with certain organisational development issues. We reported to client for almost two hours and presented original audio recordings, transcriptions, photos and a report with recommendations. Client feedback: “I have nothing but gratitude …this work shows the power of narrative.” Client: Achievement Awards...Read More
The challenge: Find and tell stories of investment, entrepreneurship, leadership, tourism and diversity in an engaging and affordable way. RC solution: Story podcasts – with photos. We set the Western Cape region as the hero – a place whose flexibility and innovation allows for all dreams to come to fruition. Outcomes: We collected, recorded and produced five podcasts and delivered them with photographs and written summaries to client. Both the story targets and the client were very pleased. Check back soon to hear the podcasts (currently being loaded onto client website). Client feedback: “We now have a perception of our identity.” “I’m getting goosebumps [listening to the podcast]!” “This is beautiful.”...Read More
- John Kotter, Harvard Business School professor, and author, Leading Change
Roth Communications is a communications and research company that believes in the power of best practice Story Work to inspire, educate and unite.
We use Narrative to provide deep insights, create compelling content, train, promote cohesion and facilitate change.
The company helps South African and international companies, non-profit organisations and universities to discover, tell and share their stories.Read More
Humans have been telling stories to share wisdom, teach values and provide a sense of identity since we first could speak. Stories speak to the heart – across all cultures and in all languages.
Roth Communications is a team of experts in research, PR/marketing, internal communications, training, facilitation and digital storytelling.
All of our storytelling facilitators are graduates of the International School of Storytelling.